andy giefer

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No guts, no story

 

Looking back, nearly every memorable story from my year in South America centers around risk. Once in a while, remarkable things just happen to you. But courage puts you in a position to experience something worth sharing. It makes you interesting.

It takes courage for a brand to stand for something instead of trying to please everyone. It's scary to own one niche and let others pass by, or to reach for an ideal and risk failure. But it also makes for a memorable story. One that's worth sharing.

 

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Sometimes openness literally means being open

Last weekend I was fortunate to have my first Twins spring training experience. My friends and I had tickets to see a game at Hammond Stadium, the team's spring home in Fort Myers. The day before the game, we decided to drop by and see what it's all about.

We were pleased to find the facility was open and free to the public. We watched batting practice and a few scrimmage games between Twins and Orioles prospects, with some star power sprinkled in (most of the pros were playing an away game that day).

Imagine seeing the likes of Justin Morneau and Jim Thome taking cuts with only a chain link fence between you and them. It was like watching little league only with big names.

Meanwhile, legends like Paul Molitor, Tom Kelly and Tony Oliva milled around the complex, coaching and evaluating young talent. Athletes far outnumbered fans, with only 15-20 of us there. The vibe was friendly and laid back. A fellow fan told us Hammond Stadium is the best spring training facility in Florida.

This experience was probably more memorable than the actual game we attended the following day. The level of access we enjoyed strengthened our bond to the Twins and is definitely getting word-of-mouth mileage from me. 

A reminder that while the discussion of business openness and transparency often revolves around social media, there are plenty of ways to achieve that in real life as well.

By the way, this did result in a sale. The pro shop was open too, so I stopped in and bought a Twins hat.

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3D Target Field Billboards Above First Ave

We'll assume these beauties are the handiwork of Periscope Correction OLSON did these (thanks Kelly). Can I get a hell yeah for outdoor baseball? See also.

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Holidays Unplugged in the Conch Republic

In lieu of gifts, we spent the holidays in the Conch Republic (aka Key West). Wild, weird, scrumptious, haunted, potent, easygoing, musical, tropical and historical. Ideal place to unplug, but if you need a fix there are several Internet cafes on the island.

 

 

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Argentina's Lanin Volcano & National Park (Pics)

Situated along Lake Lacar near the Chilean border, ice-tipped Lanin Volcano and its lush National Park have to be one of the most beautiful sites in Argentina. 

 

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Under the asphalt there are flowers yet unborn

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The Mendota Bridge

Was the longest concrete arch bridge in the world when constructed in 1926 (4,119 feet).

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Another Side of Brother Ali

On our way to catch Aquatennial fireworks, we were pleasantly surprised to stumble upon Brother Ali's performance at the One Day In July festival on an otherwise quiet street in Minneapolis' North Loop. We approached from behind the stage.

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The 115th Polo Open Championship in Buenos Aires

There are few better ways to spend a sunny Sunday afternoon in Buenos Aires than catching a match at the Campo Argentino de Polo which is located in the Las Cañitas barrio. Much more tranquilo than watching futbol, BA's other favorite sport draws a more genteel audience. Even if you're like me and know nothing about Polo, you'll pick it up pretty easily. Last November, we caught an afternoon contest that was part of the monthlong Polo Open Championships. According to BA Travel Guide, this annual tournament draws the best players in the world. Highly recommended.

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Running in Buenos Aires

One of the main reasons I lived in the Palermo neighborhood of Buenos Aires was so that I could run in the parks. It was a luxury to have the park system close by. Still, I did get tired of always running the same routes. There aren't that many other options unless you want to take a taxi to the Reserva Ecologica. It's easy to forget how spoiled we runners are in the Twin Cities.

Here are photos from a typical 5-mile loop through the parks. It was pretty calm the day these were taken. No protests, no dancing mascots, and it was too early for the transvestite prostitutes. Just a leisurely jog around the lakes.

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Andy Giefer

Andy Giefer

Strategic PR/marketing guy with a love for all things digital. Passionate about connecting remarkable brands + people.

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