andy giefer

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Google Ubiquity: Should We Be Worried?

Google homepage

I confess I'm a bit of a Google fanboy. I'm the last one to get paranoid about privacy concerns even as the GOOG becomes ever-more pervasive.

But then I read The Onion article Google Responds to Privacy Concerns with Unsettlingly Specific Apology, a brilliant piece of satire that shines a light on the fears some people have. Do we have good reason to feel unsettled?

Here's a summary of the things Google "knows" about you if you use their services. I use quotes because it really means Google stores or has access to this information.

Google "Knows"
- What you're searching for (Google.com).
- What your search history is (Chrome, Google Toolbar).
- Where you live (Google Maps).
- What your house and neighborhood look like (Google Maps Street View).
- Where you are now (Google Maps Mobile).
- What local businesses/places you might visit (Google Local).
- Who and about what you email (Gmail).
- Who and about what you chat (Gchat).
- What your phone usage is (Droid and Google Voice).
- What you're thinking (Google Buzz).
- What your plans are (Google Calendar).
- What you buy plus credit card info (Google Checkout).
- What you're selling (Google Adwords).
- What's in your personal documents (Google Docs).
- What photos you view and post (Picasa).
- What videos you view and post (YouTube).
- What your interests are (Blogger).
- What's on your hard drive (Google Desktop).
- What your medical history is (Google Health)

In reality, of course, Google is not tracking your every move. I believe it when they say they only use the data they collect to improve and personalize search results and to serve relevant ads. It's not in their business interests to be viewed as big brother.

For me, it's more a sense of awe than worry. I'm in awe of how all-encompassing Google has become in a relatively short time. And I'm in awe of the huge responsibility they have to keep our personal data private and stored safely in the cloud.

Still, maybe it's all too much and you want to opt out of Google. The Onion shows how Google can help you with that too:

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Tapping into Awe

What type of information is mostly likely to be shared online? University of Pennsylvania researchers studied The New York Times most emailed articles and found that awe-inspiring content is the most likely to go viral. Dr. Jonah Berger explains why:

Emotion in general leads to transmission, and awe is quite a strong emotion. If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together.

In other words, we are driven to share and connect around emotionally powerful content. Awe is an “emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self.” That's emotionally powerful stuff.

Many of the articles classified as awe-inspiring came from NYT's science reporting. It's probably not surprising that topics such as evolution and cosmology inspire awe. One of my favorite videos of the past year was A Glorious Dawn (with 3 million+ views) from the Symphony of Science series. I challenge you to watch it and not be filled with a sense of awe and/or wonder:

Can brands inspire awe to spread their own messages? Short answer, yes. One way to do so is to piggyback on a significant cultural trend that your brand is a part of, so long as it's not overtly self-serving. Note that you never feel you're being marketed to during this awesome Socialnomics video. If you did, it wouldn't have had the same level of viral success.

It's arguable whether brands themselves can be awe-inspiring but it is easier to spread positive word-of-mouth about brands that strive towards a purpose larger than themselves. Google stakes an ambitious mission, "to organize the world's information," and their efforts toward that goal have been pretty damn awesome.

How can brands tap into awe? Who is doing it successfully?

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The Pale Blue Dot: A View of Earth from 4 Billion Miles Away

NPR did a great story on the 20th anniversary of this photo, taken by the Voyager 1 spacecraft in 1990. It almost didn't happen because there was fear of frying the cameras when they pointed back at the sun.

Carl Sagan urged NASA not let the opportunity pass, and they did not disappoint. Here's Sagan's take on the photo:

Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every 'superstar,' every 'supreme leader,' every saint and sinner in the history of our species lived there — on a mote of dust suspended in a sunbeam.

Just a little perspective late on a Friday afternoon.

Read the full article

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The iPad could be the perfect travel companion, except...

Skype Logo

I like the concept of the of the iPad for travel -- particularly international travel. Light, compact, and almost every feature you'd need on the go. But it's missing something very important for the savvy, long-term traveler. 

During my year in South America, I lugged around a large, heavy Dell Inpiron laptop. As much as I hated the size and weight burden, it served my purposes for movies, photos, music, web, and email. Perhaps most importantly, I often used this beast of a laptop to access Skype.

I can't tell you how useful Skype was for keeping in touch with friends and family. Or when my wallet was stolen and I had to cancel credit cards and get money wired to me. With Skype I could take care of the problem at a minimal cost, and do so privately rather than in an internet cafe or public phone.

The iPad looks like a sexy travel toy, but the lack of a built-in webcam and microphone takes it out of the running as a serious travel computer. I'd like to see someone build a rugged, compact and full-featured device aimed at that niche.

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The Future of Work is Both Self-Directed and Social

On the platform, reading by moriza.
Photo Credit

You can feel it coming. A time when more and more of us are working independently or co-working, or are with smaller organizations, or socially-designed businesses. A time when collaboration occurs between individual practitioners as much as it does within company walls. It's not here yet, but it's around the corner.

Why? Because technology is toppling the barriers to entry. Because many of the resources of the large corporation are now available to the individual. Because small means nimble. Because the social web will allow us to collaborate beyond existing notions of an organization.

We are moving towards a knowledge economy where success is less dependent on physical resources. Success in the future will depend more on whether or not you can be both self-directed and collaborative within personal and social networks.

Of course, large corporations aren't about to go away, but the self-directed/social future affects them as well. The movement towards performance-based systems such as ROWE (results only work environment) plus leaner staffing and contract work mean that you have to be self-directed and socially savvy to do your job and advance your career.

Self-directed/social-oriented work is a positive thing. It rewards traits such as:
  • Passion: do great work and share it with others because it's a labor of love, not because you are told to.
  • Discipline: focus and produce even without direct pressure from colleagues.
  • Knowledge: acquire new skills and information without being told to do so.
  • Network: harness the power of personal and social networks to your professional advantage.
  • Organization: independently manage projects and your work/life balance.

Passion is the most important of these. When your work is self-directed, the social pressure to produce falls away. You soon find out whether you really are passionate about the work you're doing because it'll be reflected in the results you produce. It's a great test of whether you really enjoy what you do. Hopefully, it means more of us are doing work we love.
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I grew up on the Commodore 64. Does that make me a digital native?


We were a Commodore 64 family, and with sales of 17 million (still the best selling PC of all time), so were many others.

You had to know some rudimentary BASIC (computing language) commands in order to load games. As far as I knew, games were the sole purpose of this box. They sometimes took several minutes to load. (Play Commodore games here.)

My floppy disk favorites were Zaxxon and Choplifter. Meanwhile my older brother was playing Zork and some role playing game that you played with others using something called a "modem." We were online in 1985.

Eventually we graduated to the Commodore 128, which seemed like it came from the future. But we still didn't have a mouse. Had to use the Apple IIe at school for that.

So do I qualify as a digital native? Wikipedia says in the widest sense of the term, yes. But it's generally reserved for those who grew up with 21st century technology. Guess I'll have to settle for being a digital forbear.

 

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Generation M Manifesto & The Laws of Constructive Capitalism

A friend pointed me to Umair Haque's manifesto, which led me to his presentation wherein he offers some inspiring big thinking on the future of capitalism. Although he never uses the term, social media seems integral to his vision. His first five Laws of Constructive Capitalism:

1: Strategy is a Commodity
2: Competition is Obsolete
3: There is Nothing More Asymmetrical than an Ideal
4: Tomorrow is Today
5: Connections not Transactions

 

 

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New iPod nano could be a runner's best friend

If you're a runner and blessed with a good (preferably commercial-free) radio station like the Twin Cities are, you've got to be excited about the new iPod nano. Say goodbye to playlist fatigue as you head out the door with the built-in FM tuner.

There's also the Nike-plus kit (sold separately) which tracks time, miles, pace, calories, and gives you feedback during your run. Of course, the big deal is supposed to be that the nano now has a video camera. Not so helpful running but an awesome feature all the same.

I may have to reward myself with a nano next time I accomplish something big. Like my upcoming marathon. Better yet, full time employment.

Update:
-Smart, thorough review by Technologizer.
-New iPod Nano, equipped with video camera, might not be welcome at Twin Cities gyms

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PayPal's Touchscreen Utopia

Cool ideas. Maybe someday soon PayPal will be the debit card killer.

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How to Behave: New Rules for Highly Evolved Humans

Although I may be close to disobeying this rule, I submit to you Wired's New Rules for Highly Evolved Humans, with advice ranging from the hilarious to painfully true. Pass along to your less web-savvy pals.

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Andy Giefer

Andy Giefer

Strategic PR/marketing guy with a love for all things digital. Passionate about connecting remarkable and brands and people.

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