andy giefer

social / pr / marketing / life

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No guts, no story

 

Looking back, nearly every memorable story from my year in South America centers around risk. Once in a while, remarkable things just happen to you. But courage puts you in a position to experience something worth sharing. It makes you interesting.

It takes courage for a brand to stand for something instead of trying to please everyone. It's scary to own one niche and let others pass by, or to reach for an ideal and risk failure. But it also makes for a memorable story. One that's worth sharing.

 

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Sometimes openness literally means being open

Last weekend I was fortunate to have my first Twins spring training experience. My friends and I had tickets to see a game at Hammond Stadium, the team's spring home in Fort Myers. The day before the game, we decided to drop by and see what it's all about.

We were pleased to find the facility was open and free to the public. We watched batting practice and a few scrimmage games between Twins and Orioles prospects, with some star power sprinkled in (most of the pros were playing an away game that day).

Imagine seeing the likes of Justin Morneau and Jim Thome taking cuts with only a chain link fence between you and them. It was like watching little league only with big names.

Meanwhile, legends like Paul Molitor, Tom Kelly and Tony Oliva milled around the complex, coaching and evaluating young talent. Athletes far outnumbered fans, with only 15-20 of us there. The vibe was friendly and laid back. A fellow fan told us Hammond Stadium is the best spring training facility in Florida.

This experience was probably more memorable than the actual game we attended the following day. The level of access we enjoyed strengthened our bond to the Twins and is definitely getting word-of-mouth mileage from me. 

A reminder that while the discussion of business openness and transparency often revolves around social media, there are plenty of ways to achieve that in real life as well.

By the way, this did result in a sale. The pro shop was open too, so I stopped in and bought a Twins hat.

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The iPad could be the perfect travel companion, except...

Skype Logo

I like the concept of the of the iPad for travel -- particularly international travel. Light, compact, and almost every feature you'd need on the go. But it's missing something very important for the savvy, long-term traveler. 

During my year in South America, I lugged around a large, heavy Dell Inpiron laptop. As much as I hated the size and weight burden, it served my purposes for movies, photos, music, web, and email. Perhaps most importantly, I often used this beast of a laptop to access Skype.

I can't tell you how useful Skype was for keeping in touch with friends and family. Or when my wallet was stolen and I had to cancel credit cards and get money wired to me. With Skype I could take care of the problem at a minimal cost, and do so privately rather than in an internet cafe or public phone.

The iPad looks like a sexy travel toy, but the lack of a built-in webcam and microphone takes it out of the running as a serious travel computer. I'd like to see someone build a rugged, compact and full-featured device aimed at that niche.

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Holidays Unplugged in the Conch Republic

In lieu of gifts, we spent the holidays in the Conch Republic (aka Key West). Wild, weird, scrumptious, haunted, potent, easygoing, musical, tropical and historical. Ideal place to unplug, but if you need a fix there are several Internet cafes on the island.

 

 

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Explaining My Year Abroad to Employers: Common Interview Questions

Puente de las Mujeres, Buenos Aires

It's right there in the middle of my resume. "Year Abroad," followed by a few bullet points of explanation. Yes, I left my pr job in Minneapolis to live in South America (mainly Argentina) for a year, where I taught English, studied Spanish and traveled widely. Since returning in April 09, I've taken on a few freelance projects while searching for full time work.

Since it's not directly relevant to my pr/marketing career path, I often think about how my year abroad colors job interviewers' impressions of me. Here's a sampling of what I've heard along with some of my responses.

1. The Skimmer/Dreamer

Interviewer: What an experience! I'm jealous...that must have been an amazing time.

Me: It really was a life-altering and eye-opening experience. I would definitely do it over again.


2. The Motive Seeker

Interviewer: What made you decide to leave your job and go to South America?

Me: Careerwise, I had reached a point where I was ready for a new challenge. It was either going to be a new position here, or I was going to take the plunge and do something completely different. Ever since college I'd always longed to immerse myself in a foreign culture, learn the language and appreciate different worldviews. But there was always something holding me back. Then I reached a point where everything was in order and I had no excuses not to go, so I started looking for opportunities abroad. I kept reading about the great need for English teachers in Argentina, and my language in college was Spanish, so I had a good base to work from. And the more I learned about Buenos Aires, which they call the Paris of the South, the more I liked it. The stars aligned, so I decided to go for it.


3. The Return Inquirer

Interviewer: What made you decide to come back?

Me: I planned to be gone for about a year and time was up, funds were low, and I was ready for the comforts of home again, so the time was right to come back. Although I didn't realize the economy would be quite this bad until I was actually here.


4. The Doubter

Interviewer: Why do you want to go back into pr/marketing?

Me: I always knew I was going to come back to this field when I returned. This is the work I'm passionate about. I enjoy the strategy, the writing, the relationship building, getting results, and I'm an advocate of social media. Some people wonder if I left because I hated my career and wanted to run away from it all, but that's not the case. I always saw it as: life is too short not be adventurous, and my year abroad would be an enriching experience. And that I'd come back feeling fulfilled, recharged and ready to jump back into the the pr/marketing world. And that is what happened, which is why I am here talking to you.


5. The Sarcast

Interviewer: Ever run into [SC Governor] Mark Sanford down there in Argentina?

Me: Haha, no, but it's funny because when they would show the apartment building of his mistress on the news, it looked very familiar, and I realized that I knew exactly where it was, because I used to run by it all the time. I lived in Palermo, the same barrio that she did.


6. The Dullard

Interviewer: [Is apparently not intrigued and asks no follow-up questions]

Me: [This is a total enthusiasm crusher and turns me off to the job because it tells me that the person sitting across from me doesn't find my year abroad worthy of further discussion. Maybe they think I'm not a good little worker bee? Or that I'm hiding something?]


7. The Perfect Question [which I have yet to hear]
Interviewer: How has your year abroad prepared you for this position?
Me: It demonstrates that I'm willing to take risks that pay off in the end, that I'm willing to see a vision through when few believe you'll actually do it. It tells you that I can hold independent thought and have the audacity to go against the grain. Most importantly, it tells you that I am a lifelong learner who is always looking to grow and enrich myself, rather than being mired in complacency. Overall, my year abroad demonstrates that I have the kind of character that employers value.

So how am I doing explaining myself? Are these answers satisfying for interviewers? Well, I'm still looking for a gig so maybe they could use some work. Suggestions welcome.

 

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Anthony Bourdain’s ‘No Reservations’ In Argentina

The full episode [via]. One of Bourdain's gaucho guides is the same guy who took us horseback riding and served us mate in El Calafate, and he was hilarious. Surprising that they never chow on Argentina's ubiquitous and delicious snack, the empanada.

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River Spirits - Amazon River Dolphins

The June issue of National Geographic has an article and some great photos of these ruddy, pink-skinned creatures, which I only caught a glimpse of in the Bolivian Amazon near Rurrenabaque. They would pop up around our boat but never gave us a good look.

Interestingly, these guys are not cousins of the standard Flipper-style ocean dolphins. In fact they evolved completely independently even before the ocean dwellers were around. Fascinating stuff:
River dolphins evolved from archaic marine cetaceans (the order that also includes whales) on at least three separate occasions—first in India, later in China and in South America—before modern marine dolphins themselves had emerged as a distinct group. In an example of what's known as convergent evolution, geographically isolated and genetically distinct species developed similar characteristics because they were adjusting to similar environments.

 

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At the Cabin

I'm up north waiting out the heatwave. Here it's only 85.

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Street Art in Valparaiso, Chile

When abroad for an extended period, you inevitably grow tired of taking standard issue tourist photos. So when I reached Valparaiso, I decided to try something different. This hilly port town is overflowing with amazing graffiti, paintings and other street art, and I set out to snap as much of it as possible. Here's the results:

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Skype - International Traveler's Best Friend

A few years ago, I couldn't be bothered by the hype around Skype, the internet phone/video chat service. Living in the US, with pretty much alll my friends living here as well, it served little purpose. I didn't understand its greatness until the past year, when I lived in Argentina and traveled through South America. Now I imagine what a pain in the ass life abroad would've been in the pre-Skype era.

Sure, I had a cellphone, but it was prepaid and would drain quickly and expensively for international use. Skype on the other hand cost only 1-2 cents per minute for international calls, and is free when connecting to other users (of which there are 400 million). If I put $20 credit on my account, it could easily last me a few months.

The best part is that you can usually Skype from the convenience of your apartment, hostel or hotel room. Many in South America are now equipped with wifi so you can converse in relative privacy.

But with email, Facebook, IM and Twitter., who needs phone calls these days? The truth is phone and face-to-face is still the way much business is conducted there. Here's a rundown of situations when I found Skype incredibly useful:

  • Keeping up with family and friends back home.
  • Making reservations in my next destination (often faster/more reliable than internet reservation).
  • Calling bank and credit card companies to cancel cards and send new ones when my wallet was stolen.
  • Meeting my newborn neice "face-to-face" for the first time.
  • Conversing with clients in the US for that I did freelance marketing work for.
  • Confirming flights.
  • Staying in touch with new friends from all over the world.
  • Sitting on hold and having countless conversations with idiot customer service people tyring to resolve a duplicate charge on my credit card (Do I sound bitter? This is still not fully unresolved!)
  • Practicing my Spanish.
  • Tracking down my iPod after leaving it on a bus (which actually failed but worth a try).
  • Arranging complicated travel details when my Dad and bro came down to visit.
Even if you're without laptop, you'll find a cheap, Skype-ready internet cafe in almost any bustling neighborhood, including in small towns. Usually they're full of other travelers and expats. And if you scanned their screens, you'd see that 95% are on email, Facebook or Skype.

If you're a savvy traveler, you may soon find yourself asking, "Wanna Skype?"

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Andy Giefer

Andy Giefer

Strategic PR/marketing guy with a love for all things digital. Passionate about connecting remarkable brands + people.

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