Author of The Whuffie Factor explains how social media is not the answer to your problems, but just one part of a consumer-centric business model. She calls out @comcastcares as an example of social media as bandaid, covering the gaping wound that is a much larger customer service issue.

Your Social Media Strategy Won't Save You

Everyone wants the advantages social media, but few are ready to become a social business. As Andrew Eklund points out, "social media strategies are pervasive, touching many if not most areas of a business, as many companies have found out the hard way."

A few years ago some companies tried to put lipstick on a pig instead of committing to the hard work that is legitimate seo. Eventually many of them wised up. Social media is much bigger. While some businesses seem like they were made for the social age, we could be talking major overhaul for everyone else.