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Why the Elevator Floor Is So Interesting


This reminded me of a hidden camera gag where the prankster would walk straight to the back of the elevator and stare at the wall the entire ride. People looked at him like he was certifiably insane...or evolutionarily lacking?

Much of people’s behavior in elevators is not the result of rational thinking. It’s an automatic, instinctive response to the situation. The threat of aggression is not real, yet our mind responds as if it is, and produces behaviors meant to protect ourselves.

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Andy Giefer

Andy Giefer

Strategic PR/marketing guy with a love for all things digital. Passionate about connecting remarkable brands + people.

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